A major update to videojs-contrib-ads has been released. In this post, we'll take a look at what videojs-contrib-ads offers and what has improved in version 6.
What is contrib-ads?
Videojs-contrib-ads is a framework for creating Video.js ad plugins. Seamlessly integrating ad support into a video player can be a daunting task, especially if you have other plugins that may be effected. For example, playing ads may result in additional media events. Imagine an analytics system that listens to "loadstart" events: it would start seeing double when extra
loadstart events result from preroll ads. contrib-ads has a feature called Redispatch that makes sure ads do not trigger extra media events. This keeps things as simple as possible without breaking other plugins. Additional benefits of using contrib-ads are listed in the readme.
Version 6 of contrib-ads is a maintenance release that includes a major code refactor. The core of the project's behavior is handled by a state machine that advances through various states as the player plays content, preroll ads, midroll ads, and postroll ads. The initial state machine was designed to implement a specific set of functionality when the project was first conceptualized. Over the years, the project became much more fully-featured and many new scenarios and edge-cases arose. In this refactor, the state machine has been updated to precisely match the modern feature-set. This has resulted in a more maintainable and reliable codebase.
How it works
Ad mode is strictly defined as if content playback is blocked by the ad plugin.
contrib-ads has a concept called ad mode. Ad mode is strictly defined as if content playback is blocked by the ad plugin. This does not necessarily mean that an ad is playing. For example, if there is a preroll ad, after a play request we show a loading spinner until ad playback begins. This is considered part of ad mode. The public method
player.ads.isInAdMode() can be used to check if we are in ad mode.
In version 6, the state machine was refactored to match this strict definition of ad mode. There are two types of states: content states and ad states. If contrib-ads is in an ad state, it is in ad mode.
Here is a diagram of the new states. Blue states are content states and yellow states are ad states:
For a history of how the state machine has evolved over time, there is detailed information in this Github issue. In this article we're going to focus on how it works in version 6.
Let's walk through the states for a simple preroll scenario. contrib-ads begins in the BeforePreroll state. This is considered a content state because content playback hasn't been requested yet and so ads are not blocking playback. The ad plugin can asynchronously request ads from an ad server during this time, even though the plugin is in content mode. The ad plugin triggers the
adsready event when it's ready. Contrib-ads knows that once the play button is pressed, ads are already prepared.
Now the user clicks play. At this point ad mode begins and contrib-ads moves forward to the Preroll state. The Preroll state shows a loading spinner until ad playback begins. The Preroll state knows that the ad plugin is ready and that play was clicked, so triggers
readyforpreroll to inform the ad plugin that it's time to play an ad. Once ad playback begins, the control bar turns yellow and will not allow seeking. If the ad takes too long to begin playing, a timeout will occur and content will resume without further adieu. When the ad is complete, contrib-ads restores the content video. Only when content playback results in a
playing event does ad mode end.
Now we're in the ContentPlayback state. At this point, the ad plugin could play a midroll ad, causing a brief foray into the Midroll state, or content could continue without interruption.
When content ends, normally we would see an
ended event right away. Instead, contrib-ads sends a
contentended event, which is the ad plugin's chance to play postroll ads. Perhaps the ad plugin has decided not to play postroll ad, so it responds by triggering
nopostroll. contrib-ads knows that now we're really done, so an
ended event is triggered.
Finally, since content has ended for the first time, we now transition to the AdsDone state. There will be no more ads, even if the user seeks backwards and plays through the content again.
Ads may not be your favorite part of watching video online, but contrib-ads makes sure that they don't break your site and that content plays even if ads fail. If you're interested in learning more or contributing to the project, check it out on Github!